Online marketing is at least partially about the product itself. Theoretically, with the right marketing, almost any website could become extremely popular. However, some websites have more of a chance than others. Not all websites are going to have the same chance in the beginning.
Websites that have a general topic can sometimes outperform those that are too specific. However, a good website that’s on a specific niche topic can still become quite popular within that niche. Many individuals succeed on the Internet by being successful within a comparatively small group. A relatively small group on the Internet could be regarded as a much larger group under almost any other circumstances. The website topic may not always be the deciding factor when it comes to predicting the popularity of a website.
Websites with catchy addresses that are easy to type are more likely to become viral. Websites that have a memorable web design that isn’t overly riddled with graphics are also more likely to catch on with people on the Internet. Individuals on the Internet are used to receiving information quickly and efficiently. Web designers that can cater to those needs will be able to help their clients succeed.